Need a creative graphic designer in Tampa, Clearwater, or St. Petersburg, Florida? Here’s an example of some of the beautiful graphic design work we have created for Shoe Land®, in Tampa. An established footwear retailer operating 24 stores located in Atlanta, Orlando, and Tampa, Shoe Land hired Kim Parrish Creative Services to develop a cohesive style for its promotional materials, starting with a new logo and retail branding system.
Tampa is a great city, home of the Tampa Bay Buccaneers of the NFL, and the champion Tampa Bay Lightning hockey team of the NHL (go Bolts!). The Greater Tampa Bay area has over 4 million residents and they all have something in common — they all need shoes! Our client Shoe Land provides footwear for all occasions, promising its customers "High Fashion. Low Prices."
Our creative graphic design work for this client included a brand new logo, which features a freestyle, bright green "SL" cleverly designed in the shape of a shoe, resting on a stylish black disc. From there we went vertical with a cohesive family of interior retail posters featuring "the perfect shoe" for kids, parties, business, and casual.
Next we created exterior branding for the stores; focusing on value, styles and selection. KPCS also created a wide variety of retail signage and event posters, all designed to reinforce the high fashion/low price promise.
Mr. Rubin Zhou, President of Shoe Land LLC, gave our work high marks, stating, “We needed fresh thinking about our brand... KPCS developed a great approach which speaks well to our core market about fashion and value; our new logo and retail branding system will help us visually upgrade our stores.”
We were happy to assist Shoe Land with a new branding approach. Our retail experience includes extensive work for major players like Sam's Club®, and we've done a lot of creative work for small startups as well.
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