Congo River Golf had a problem with inconsistent branding; each location was doing different things with their visual marketing. When we sat down with company executives, we found that the core DNA of the CGR brand was beginning to erode. This is a common problem with chains and franchises.
Our creative work for this client started by providing a library of photography; we setup and directed a photo shoot with models, also providing digital retouching, and new logo. From there we went vertical with a cohesive family of beautiful brochures, customized for each location to promote "a world of fun and challenges," for families, parties, and business groups. Next we designed cohesive score cards and business cards for the staff; plus a complete set of custom stationery featuring themed letterhead and envelopes.
After we printed and delivered thousands of new brochures and created a consistent style for its promotional materials, Congo River Golf was ready to attract new customers from all across Florida. We were happy to assist CGR with a new branding approach. Our retail experience includes extensive work for major players like Sam's Club®, and we've done a lot of creative work for small startups as well.
Kim Parrish Creative Services
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