Our creative graphic design work for this client included a brand new logo, which features a freestyle, bright green "SL" cleverly designed in the shape of a shoe, resting on a stylish black disc. From there we went vertical with a cohesive family of interior retail posters featuring "the perfect shoe" for parties, business, and casual. Next we created exterior branding for the stores; focusing on value, styles and selection. KPCS also created a wide variety of retail signage and event posters, all designed to reinforce the high fashion/low price promise.
Mr. Rubin Zhou, President of Shoe Land LLC, gave our work high marks, stating, “We needed fresh thinking about our brand... KPCS developed a great approach which speaks well to our core market about fashion and value; our new logo and retail branding system will help us visually upgrade our stores.”
We were happy to assist Shoe Land with a new branding approach, and the results have been positive; they've added eight more stores since we created their new look!
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